Available for work

Available for work

User-Centred Design. Conversion-Focused Results.

Hi, I’m Declan, a UX designer focused on creating user-centred experiences that are simple, intuitive, and grounded in real behaviour and data.

I specialise in UX strategy, conversion optimisation, and designing flows that help people move confidently through digital experiences. I enjoy bringing structure to complex journeys, identifying friction points, and turning insights into thoughtful, measurable improvements.

User-Centred Design. Conversion-Focused Results.

Blending UX design, CRO, and SEO strategy to create digital experiences that deliver measurable impact.

Over the years, I’ve worked across roles in UX, SEO, and digital strategy giving me a unique perspective on how design, content, and performance intersect. My focus is on bridging creativity with data to deliver user journeys that engage, convert, and grow.

Military Rackmount Company

Case Study

2024 - 2025

The client is a trusted supplier of military-grade and rugged LCD display solutions, serving defence, government, and industrial markets worldwide. Operating in a highly technical, high-value environment, their products are built for mission-critical applications where performance, durability, and compliance are essential.

Roles

Senior UX & Conversion Specialist

SEPTEMBER 2024 - PRESENT

UX Design Specialist

JANUARY 2022 - SEPTEMBER 2024

Senior SEO Specialist

JULY 2019 - JANUARY 2022

Content & SEO Specialist

JULY 2016 - JULY 2019

Apprentice SEO Specialist

APRIL 2015 - JULY 2016

Senior UX & Conversion Specialist

SEPTEMBER 2024 - PRESENT

UX Design Specialist

JANUARY 2022 - SEPTEMBER 2024

Senior SEO Specialist

JULY 2019 - JANUARY 2022

Content & SEO Specialist

JULY 2016 - JULY 2019

Apprentice SEO Specialist

APRIL 2015 - JULY 2016

Senior UX & Conversion Specialist

SEPTEMBER 2024 - PRESENT

UX Design Specialist

JANUARY 2022 - SEPTEMBER 2024

Senior SEO Specialist

JULY 2019 - JANUARY 2022

Content & SEO Specialist

JULY 2016 - JULY 2019

Apprentice SEO Specialist

APRIL 2015 - JULY 2016

Senior UX & Conversion Specialist

SEPTEMBER 2024 - PRESENT

UX Design Specialist

JANUARY 2022 - SEPTEMBER 2024

Senior SEO Specialist

JULY 2019 - JANUARY 2022

Content & SEO Specialist

JULY 2016 - JULY 2019

Apprentice SEO Specialist

APRIL 2015 - JULY 2016

Design Showcase

Over the years, I’ve worked with a wide range of clients across UX and SEO. Many of these smaller projects involved optimising individual pages or delivering focused design updates to support broader strategies off the back of client briefs. Here’s a selection of some of my most recent design work showcasing that variety.

Tools

Over time, I’ve built a toolkit that helps me move seamlessly from research to design, testing, and optimisation. These are some of the tools I use most often in my workflow.

  • Figma

    Design & Prototypingc

  • Figma

    Design & Prototypingc

  • Figma

    Design & Prototypingc

  • Framer

    Design & Prototyping

  • Framer

    Design & Prototyping

  • Framer

    Design & Prototyping

  • Microsoft Clarity

    User Research

  • Microsoft Clarity

    User Research

  • Microsoft Clarity

    User Research

  • Google Analytics

    Analytics

  • Google Analytics

    Analytics

  • Omniconvert

    A/B Testing

  • Omniconvert

    A/B Testing

  • Jitter

    Animation

  • Jitter

    Animation

Ready to take your project from concept to reality?

Ready to take your project from concept to reality?

Ready to take your project from concept to reality?

Let’s get started today!